1Introduction
Beijing Zichen Ruihe Enterprise Management Co., Ltd ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile applications, websites, and services. Please read this privacy policy carefully. By using our services, you consent to the practices described in this policy.
Company Information:
Beijing Zichen Ruihe Enterprise Management Co., Ltd
507-509, 5th Floor, Building 1, No. 21 Xidaqiao Road
Miyun District, Beijing 100000, China
Email: support@zichenruihedev.com
2Information We Collect
2.1 Personal Information
We may collect the following types of personal information:
- Name and contact information (email address, phone number, mailing address)
- Account credentials (username, password)
- Payment information (credit card details, billing address)
- Profile information (profile picture, preferences, interests)
- Device information (device ID, device type, operating system)
- Usage data (app usage patterns, feature interactions, session duration)
- Location data (GPS coordinates, IP-based location)
- Communication preferences
2.2 Information from Third Parties
We may receive information about you from third parties, including:
- App distribution platforms (Google Play, Apple App Store)
- Advertising and analytics partners
- Social media platforms (if you choose to link accounts)
- Business partners and service providers
3How We Use Your Information
We use the information we collect for the following purposes:
- Provide, maintain, and improve our services
- Process transactions and send related information
- Send technical notices, updates, security alerts
- Respond to your comments, questions, and customer service requests
- Communicate about products, services, and events
- Monitor and analyze trends, usage, and activities
- Detect, investigate, and prevent fraudulent or unauthorized activities
- Personalize and improve your experience
- Facilitate contests, sweepstakes, and promotions
4Information Sharing and Disclosure
We do not sell your personal information. We may share your information with:
- Service providers (hosting, analytics, payment processing, customer support)
- Business partners (with your consent for joint offerings)
- Legal requirements (when required by law or to protect rights)
- Corporate transactions (mergers, acquisitions, asset sales)
5Advertising and Third-Party Services
5.1 Ad Networks and Advertisers
Our mobile applications may integrate third-party advertising services to support free or low-cost service offerings. We work with the following advertising platforms and networks:
- Google AdMob: Google's mobile advertising platform providing in-app advertising solutions
- Facebook Audience Network: Facebook's mobile advertising network
- Unity Ads: Unity Technologies' mobile advertising platform
- AppLovin MAX: AppLovin's in-app bidding and advertising platform
- IronSource: Mobile game monetization and advertising platform
- Chartboost: Mobile game advertising and monetization platform
- Vungle (by AOL/Verizon): Mobile video advertising platform
- AdColony: Mobile video advertising technology
- MoPub (by AppLovin): Programmatic mobile advertising platform
- Mintegral: Global mobile advertising platform
- Pangle: TikTok's mobile advertising platform
- StartApp: Mobile advertising and data platform
- InMobi: Mobile advertising and marketing platform
- Smaato: Global mobile advertising platform
5.2 Types of Advertisements
Our applications may display the following types of advertisements:
- Splash Ads: Full-screen advertisements displayed during app launch
- Rewarded Video Ads: Video advertisements users can watch to receive in-app rewards
- Interstitial Ads: Full-screen advertisements displayed at natural transition points
- Banner Ads: Rectangular advertisements displayed within app content
- Native Ads: Advertisements designed to match app content and design
- Playable Ads: Interactive advertisements allowing users to preview apps
5.3 Data Collection for Advertising
Our advertising partners may collect and use data for the following purposes:
- Delivering targeted advertisements based on user interests and behavior
- Measuring advertising effectiveness and campaign performance
- Attribution tracking and conversion measurement
- User segmentation and audience targeting
- Frequency capping and sequential messaging
- Cross-device advertising and targeting
5.4 Controlling Personalized Advertising
You may opt out of personalized advertising through the following methods:
- Device Settings: Use your device's advertising identifier settings to limit ad tracking
- App Settings: Some of our apps may offer in-app settings to disable certain ad features
- Industry Initiatives: Visit aboutads.info or youronlinechoices.com for opt-out options
- Platform Settings: Google Play (Android) and iOS (Apple) offer ad tracking controls
6Data Retention
We retain your personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on:
- Type of information collected
- Purpose for which it is used
- Legal and regulatory requirements
- Nature of our relationship with you
7Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption of data in transit (SSL/TLS)
- Encryption of sensitive data at rest
- Regular security assessments and penetration testing
- Access controls and authentication measures
- Employee training on data protection
- Incident response and breach notification procedures
8International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. When we transfer data internationally, we ensure appropriate safeguards are in place:
- Standard Contractual Clauses (SCCs) approved by relevant authorities
- Binding Corporate Rules for intra-group transfers
- Certification mechanisms and codes of conduct
- Data processing agreements with recipients
9Children's Privacy
Our services are not directed to children under the following age thresholds:
- United States (COPPA): Children under 13 years of age
- European Union (GDPR): Children under 16 years of age (or lower age as defined by member states, minimum 13)
- China: Children under 14 years of age
- California (CCPA/COPPA): Children under 13 years of age
- Other jurisdictions: Age thresholds vary; please consult local laws
We do not knowingly collect personal information from children without appropriate parental consent where required. If you believe we have collected information from a child without proper consent, please contact us immediately.
10Regional Privacy Rights
10.1 European Union (GDPR)
If you are located in the European Economic Area (EEA), you have the following rights:
- Right to Access: Request copies of your personal data
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your personal data
- Right to Restrict Processing: Request limitation of data processing
- Right to Data Portability: Receive your data in a structured format
- Right to Object: Object to processing based on legitimate interests
- Right to Withdraw Consent: Withdraw consent at any time
- Right to Lodge Complaint: File a complaint with data protection authorities
10.2 California Consumer Privacy Act (CCPA)
If you are a California resident, you have additional rights:
- Right to Know: Request disclosure of data collection and sharing practices
- Right to Delete: Request deletion of personal information
- Right to Opt-Out: Opt out of the sale of personal information
- Right to Non-Discrimination: Equal service regardless of exercising rights
We do not sell personal information as defined under CCPA. We may share data with advertising partners, which may constitute "sharing" under CCPA, for which you may opt out.
10.3 Other Regional Rights
Depending on your location, you may have additional rights under:
- Brazil (LGPD): Rights similar to GDPR with local modifications
- Canada (PIPEDA): Access, correction, and withdrawal rights
- Australia (Privacy Act): Access and correction rights
- Japan (APPI): Rights to disclosure, correction, and cessation of third-party sharing
- South Korea (PIPA): Rights to access, correction, and deletion
- United Kingdom (UK GDPR): Rights equivalent to EU GDPR post-Brexit
11App Store Compliance
11.1 Google Play Requirements
Our applications distributed through Google Play comply with:
- Google Play Developer Distribution Agreement
- Google Play Developer Program Policies
- Families Policy requirements for child-directed content
- Data safety section requirements
- Advertiser ID usage policies
- Permissions transparency requirements
11.2 Apple App Store Requirements
Our applications distributed through the Apple App Store comply with:
- Apple Developer Program License Agreement
- App Store Review Guidelines
- Apple Human Interface Guidelines
- App Tracking Transparency requirements (iOS 14.5+)
- Children's App requirements (if applicable)
12Cookies and Tracking Technologies
We and our partners use various tracking technologies:
- Cookies: Small data files stored on your device
- Web Beacons: Small images that track user behavior
- Local Storage: Browser-based data storage
- SDK Analytics: Software development kit analytics tools
- Device Identifiers: Advertising IDs (GAID, IDFA) for ad targeting
You can manage cookies through your browser settings. Note that disabling cookies may affect service functionality.
12.1 Cookie Consent and Management
We respect your right to control cookie usage. When you first visit our website or use our applications, we will obtain your consent before placing non-essential cookies on your device, in accordance with applicable laws including GDPR and ePrivacy directives.
Cookie Categories We Use:
- Strictly Necessary Cookies: Essential for the website to function properly (always enabled)
- Performance Cookies: Help us understand how visitors interact with our website
- Functional Cookies: Remember your preferences and settings
- Marketing Cookies: Used to deliver relevant advertisements
- Analytics Cookies: Help us analyze usage patterns and improve our services
Managing Your Cookie Preferences:
You can manage your cookie preferences through:
- Our cookie consent banner when first visiting our site
- Your browser settings to block or delete cookies
- Device settings for advertising identifiers (Opt out of personalized ads)
- Industry opt-out platforms such as youronlinechoices.com
13Third-Party Links and Services
Our services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
13.1 Third-Party Service Providers
We may engage third-party service providers to assist in operating our services and business. These providers have access to your personal information only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose. Our third-party service providers include:
- Cloud Hosting Services: For data storage and processing infrastructure
- Analytics Providers: For understanding service usage patterns
- Payment Processors: For handling payment transactions securely
- Customer Support Platforms: For managing user communications
- Email Service Providers: For sending transactional and marketing emails
- Push Notification Services: For delivering app notifications
- Crash Reporting Services: For identifying and fixing app issues
- CDN Providers: For improving content delivery speed
All third-party providers are bound by appropriate data processing agreements that require them to maintain the confidentiality and security of your personal information.
13.2 Social Media Features
Our services may include social media features, such as:
- Social media sharing buttons
- Social media login integration
- Social media plugins and widgets
These features may collect information about your IP address, browsing behavior, and may set cookies to enable the feature to function properly. Social media services are governed by the privacy policies of the respective social media platforms.
14Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We may also provide additional notice through app updates, emails, or in-app notifications.
Your continued use of our services after any modification indicates your acceptance of the updated Privacy Policy.
15Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Beijing Zichen Ruihe Enterprise Management Co., Ltd
507-509, 5th Floor, Building 1, No. 21 Xidaqiao Road
Miyun District, Beijing 100000
China
Email: support@zichenruihedev.com
Business Inquiries: liuweiqi@zichenruihedev.com
16Data Breach Notification
We have established procedures to respond to personal data breaches in accordance with applicable laws. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify:
- Affected Users: Without undue delay, providing clear and plain language explanation of the nature of the breach, likely consequences, and measures taken or proposed
- Data Protection Authorities: Where required by law (within 72 hours under GDPR), we will notify the relevant supervisory authority
- Law Enforcement: Where criminal activity is suspected, we will cooperate with appropriate authorities
Our Breach Response Process:
- Immediate assessment and containment of the breach
- Evaluation of the scope and severity of the breach
- Notification to affected individuals within prescribed timeframes
- Remediation measures and prevention of future incidents
- Documentation of all breaches and responses
17Your Choices and Account Management
You have several choices regarding your personal information:
17.1 Account Settings
You can review, update, or delete your account information by:
- Accessing your profile settings within our applications
- Contacting our support team for assistance
- Using account deletion features where available
17.2 Communication Preferences
You can opt out of receiving:
- Marketing Emails: By clicking the unsubscribe link in any promotional email or updating your preferences in account settings
- Push Notifications: Through your device settings or in-app notification preferences
- SMS Communications: By replying STOP or contacting customer support
17.3 Data Export
You may request a copy of your personal data in a structured, commonly used, and machine-readable format. Contact us at support@zichenruihedev.com with your request.
17.4 Account Deletion
You can request deletion of your account and associated personal data. Note that:
- Some information may be retained for legal compliance or legitimate business purposes
- Anonymized or aggregated data that cannot identify you may be retained
- Deletion requests are typically processed within 30 days
18Automated Decision-Making and Profiling
We may use automated processes to make decisions about you in certain circumstances:
18.1 Uses of Automated Decision-Making
- Fraud Detection: To identify and prevent fraudulent transactions or account abuse
- Personalized Recommendations: To suggest content, products, or services based on your usage patterns
- Advertising Targeting: To deliver relevant advertisements based on your profile and behavior
- Risk Assessment: To evaluate credit risk or service eligibility where applicable
18.2 Your Rights Regarding Automated Decisions
Depending on your jurisdiction, you may have the right to:
- Request human intervention in automated decision-making processes
- Express your point of view and contest automated decisions
- Obtain explanation of automated decisions that affect you
Contact us if you wish to exercise these rights or have concerns about automated processing.
19California-Specific Information
If you are a California resident, California law provides you with specific rights regarding your personal information:
19.1 California Consumer Privacy Act (CCPA) Rights
- Right to Know: You may request disclosure of categories of personal information, sources, business purposes, third parties, and specific pieces of data held about you
- Right to Delete: You may request deletion of your personal information, subject to certain exceptions
- Right to Correct: You may request correction of inaccurate personal information
- Right to Opt-Out: You may opt out of the sale or sharing of your personal information
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
19.2 Shine the Light Act
California's "Shine the Light" law (Civil Code Section 1798.83) permits California residents to request information about whether we disclose personal information to third parties for their direct marketing purposes. To make such a request, please contact us.
20Virginia Consumer Data Protection Act (VCDPA)
If you are a Virginia resident, you have the following rights under the VCDPA:
- Right to Confirm: Confirm whether we are processing your personal data
- Right to Access: Obtain a copy of your personal data
- Right to Correct: Correct inaccuracies in your personal data
- Right to Delete: Request deletion of your personal data
- Right to Data Portability: Receive your data in a portable format
- Right to Opt-Out: Opt out of processing for targeted advertising, sale of personal data, or profiling
- Right to Appeal: Appeal our decision regarding your privacy requests
21Accessibility
We are committed to ensuring that our Privacy Policy is accessible to all users, including those with disabilities. If you have difficulty accessing this policy or need it in an alternative format, please contact us and we will endeavor to provide the information in a suitable format.
22Policy Updates and Version History
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We encourage you to review this policy regularly.
Recent Updates:
- June 2025: Enhanced privacy disclosures, added data breach notification procedures, expanded user rights section, added automated decision-making disclosures
- November 2024: Comprehensive policy review and expansion of advertising disclosures
- Previous versions: Available upon request
23Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), we process your personal data only when we have a valid legal basis. Our legal bases for processing include:
- Consent: You have given clear consent for us to process your personal data for specific purposes
- Contract: Processing is necessary for a contract we have with you
- Legal Obligation: Processing is necessary for us to comply with the law
- Legitimate Interests: Processing is necessary for our legitimate interests or the legitimate interests of a third party
- Vital Interests: Processing is necessary to protect someone's life
24Consent Mechanisms
We obtain consent through various mechanisms depending on the type of processing:
24.1 Types of Consent We Collect:
- Explicit Consent: For sensitive data processing, cross-border transfers, and direct marketing
- Implied Consent: For basic service provision and necessary cookies
- Opt-In Consent: For new processing activities not covered by original consent
- Cookie Consent: Through our cookie consent banner with granular options
24.2 Managing Your Consent:
You can withdraw your consent at any time by:
- Updating your account privacy settings
- Contacting us at support@zichenruihedev.com
- Using the unsubscribe links in our communications
- Deleting our cookies through your browser settings
25Information for Specific Regions
25.1 European Economic Area (EEA)
Data Controller: Beijing Zichen Ruihe Enterprise Management Co., Ltd
Data Protection Officer: You can contact our DPO at support@zichenruihedev.com
Supervisory Authority: You have the right to lodge a complaint with your local data protection authority.
25.2 United Kingdom (UK)
For users in the UK, the UK GDPR and the Data Protection Act 2018 apply. You have the right to contact the Information Commissioner's Office (ICO).
25.3 Brazil (LGPD)
Under Brazil's Lei Geral de Proteção de Dados (LGPD), you have the right to:
- Confirmation of the existence of processing
- Access to your data
- Correction of incomplete, inaccurate, or outdated data
- Anonymization, blocking, or deletion of unnecessary data
- Data portability
- Deletion of data processed with consent
26Data Protection Impact Assessments
We conduct Data Protection Impact Assessments (DPIAs) when we plan to process personal data that may result in a high risk to individuals' rights and freedoms. Our DPIA process includes:
- Systematic description of processing operations and purposes
- Assessment of necessity and proportionality
- Evaluation of risks to the rights and freedoms of data subjects
- Identification of measures to address risks
- Consultation with data protection authorities where required
27Record of Processing Activities
We maintain records of our data processing activities in accordance with Article 30 of GDPR. These records include:
- Name and contact details of the data controller
- Purposes of the processing
- Categories of data subjects and personal data
- Categories of recipients to whom data has been disclosed
- Transfers of personal data to third countries
- Retention periods for different categories of data
- General description of security measures